About

Why we are here

Our purpose

In an ever fast-changing, complex and volatile world, trust is the ultimate human currency. We’re here to help initiatives, organisations, teams and leaders build, expand or restore it. 

The Story

ViewsUnlimited has its roots in event hosting. Amid the Arab Spring in 2011, the very first project involved organising and moderating a public dialogue in the heart of Cairo, Egypt. The event was organised in partnership with  Masterpeace foundation. In a country scattered by disappointment, divide and desperation, people from all walks of life learned about South Africa’s transition to democracy and the relentless work of the Truth & Reconciliation Committee. 

For founder Bart Burghgraef, this was something of a life changing event. Building on this experience and intrigued by how trust is forged amongst people, he expanded specialism in human behaviour and organisational change.

Today, with a global footprint and strong presence in the Middle East, ViewsUnlimited has built a reputation on providing engaging high-impact programmes to clients in the areas of Finance & Technology, FMCG, Academic institutions, Governments and International Organisations.

“Trust is a psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or behaviour of another”
~ Rousseau

Meet Bart

Founder Bart Burghgraef (1972) is a human centred, purpose driven team- and leadership coach. His purpose is enabling people to make sense of and deal with the complexity of their environment, be it social, interpersonal or political. With over 20 years of experience in Europe, South Asia and the Middle East, he specialises in behavioural analysis, bias mitigation and inclusion. He is certified Evaluator of Truthfulness and Credibility, made popular by the TV series “Lie to me”.

Following an internship at Shell in 1993, he worked in the international media and ICT sector in different roles and countries. A major transformative part of his career was fuelled at the renowned Tällberg Forum in Sweden between 2007 and 2010. He regularly contributed as moderator on sustainability and the energy transition quest.

Comfortable in speaking off-the-cuff, Bart became seasoned in hosting debates and conducting stage interviews whether at a small round-table or a conference hall of thousands. In his capacity as event chair, he interviewed the late Nobel Prize laureate Kofi Annan about his legacy as a world leader for a live audience in 2017.

Bart serves as an associate lecturer to PricewaterhouseCoopers’ Academy in the Middle East on the subjects of management, diversity & inclusion and leadership. In The Netherlands, he is a visiting lecturer at Nyenrode Business University.

Partnerships

Many of our learning programmes revolve around understanding of human motivation and behaviour; on why and how we do the things that are important to us. To understand our behaviour under pressure, psychometric analysis is an essential instrument.

ViewsUnlimited is the exclusive distribution partner of Q4’s DISC profiles in the Middle East. In a market that is saturated by non-validated personality analysis tools, Q4 Profiles (The Netherlands) brings many years of experience backed by research of the University of Manchester. The behavioural profile analysis products boast an exceptionally high level of accuracy and depth and are one of the most advanced, profound and academically validated psychometric tools on the market.

We have applied Q4 Profiles analyses in many fields including HR, coaching, negotiation, leadership and team development.