Why we are here

Our purpose

Trust is the ultimate human currency. We’re here to help organisations, teams and leaders build, expand or restore it. 

The Story

Today, boasting a global presence and a strong foothold in the Middle East, we have established a reputation for delivering engaging, high-impact programs to clients in sectors such as Finance & Technology, FMCG, governments and diplomatic missions.

Our origins lie in event hosting. Amid the Arab Spring in 2011, our inaugural project involved the coordination and moderation of a public dialogue in the heart of Cairo, Egypt. In a country marked by disillusionment, division, and despair, people from all walks of life learned about South Africa’s transition to democracy and the tireless efforts of the Truth & Reconciliation Committee.

For founder Bart Burghgraef, this event proved to be transformative. Drawing from this experience and captivated by the process of building trust among people, he further developed expertise in human behaviour and organisational change. An existential medical setback in 2013 served as a catalyst, deepening his commitment to assisting organizations globally in cultivating trust and psychological safety.

"Psychological safety is the fertile soil in which individuals bloom, organisations thrive, and innovation flourishes, for it is within its embrace that authenticity, vulnerability, and courageous exploration of ideas can truly take root."

Meet Bart

Founder Bart Burghgraef (born 1972) is a human-centred, purpose-driven team and leadership development trainer-coach. With an extensive background of over two decades encompassing Europe, South Asia, and the Middle East, his proficiency lies in intercultural collaboration, the cultivation of purpose and trust, and fostering psychological safety in teams. He holds certification as an Evaluator of Truthfulness and Credibility, a concept popularized by the TV series “Lie to Me”.

Bart fulfils the role of an associate lecturer at PricewaterhouseCoopers’ Academy in the Middle East. He is a worldwide accredited development partner under Unilever’s ‘Standards of Leadership’ framework. Additionally, he contributes as a visiting lecturer at Nyenrode Business University in The Netherlands.

Skilled in impromptu speaking, Bart has honed his ability to host debates and conduct stage interviews in diverse settings, from intimate round-table discussions to sprawling conference venues. In his capacity as an event chair, he conducted a live interview with the late Nobel Prize laureate Kofi Annan in 2017, discussing his legacy as a global leader. Furthermore, at the COP15 climate summit, he moderated sessions featuring subject matter experts on climate change and energy transition.

Bart’s early career took root following an internship at Shell in 1993. He subsequently assumed various management roles in the information technology sector for Siemens, TNT, and Canon across different countries. A significant transformative phase of his career was shaped during his involvement with the esteemed Tällberg Forum in Sweden from 2007 to 2010. At the annual convention, he played a pivotal role as a moderator, focusing on sustainability and the global energy transition agenda.


A significant portion of our learning programmes revolve around delving into the comprehension of human motivation and behaviour, exploring the reasons and methodologies behind our actions that hold significance for us. In order to gain insight into our conduct under pressure, psychometric analysis serves as an indispensable tool.

ViewsUnlimited holds the distinguished position of being the exclusive distribution partner for Q4’s DISC profiles within the Middle East. In a market inundated with questionable personality style analysis tools, Q4 Profiles, hailing from The Netherlands, brings to the forefront years of expertise backed by research from the University of Manchester. These profile analysis offerings boast an exceptional degree of precision and depth, standing out as one of the most advanced, profound, and academically validated psychometric tools available.

We have effectively employed Q4 Profiles analyses across a spectrum of domains, including HR, coaching, negotiation, leadership, and team development.